The Production Pipeline
This short guide explains the stages involved in producing a video from start-to-finish. We’ve worked hard to ensure our process is easy, fun, and worthy of your resources. Let us help you set your goals in motion.
Setting Goals
What kind of video do you need?
Common videos we produce are “about us” videos, commercials for businesses or products, tutorials to help customers or employees with tasks, or recording a live presentation.
Target Audience
Who will watch the video?
We tailor the content of the video with your audience in mind. We want the viewers to get the most information from your business and services, or introduce a new product, or how to perform a task step-by-step properly and safely.
Draft.
Re-draft.
We get creative.
Creative ≠ Expensive. A good story is what draws an audience in. Understanding your budget helps us develop ideas within the appropriate scope.
Pre-Production
This includes all activity prior to the first day of filming including writing the script, casting, and scheduling to name a few. This part requires the most time and attention but it’s essential to getting everything needed in order to get the project rolling.
Production
The lights turn on, the camera starts recording, and the director blurts “ACTION” –– This stage of the process is also known as principal photography and it’s where we capture all the content for the project.
Post-Production
The best clips are pieced together into a timeline to tell your story with graphics like text-on-screen and logos, music, sound effects, color correction and color grading.
Upload, Publish, Share
We send you a preview of the finished project so you and your team can evaluate and make notes. Based on your feedback, we will revise the video and deliver you a finished file.
We can help you upload it to broadcast, your website, social media platforms, or your preferred format.
We want you and your viewers to enjoy the video. Tell us what you need, we are here to help.